Growth Marketing Senior Specialist, SEM

About the Growth Marketing Team

We’re a team of digital marketers that create engaging campaigns across channels and we work closely with cross-functional partners (Brand, Product, Engineering, and Data Science) to drive growth on both sides of Thumbtack’s marketplace. We are nimble, and innovative and our team’s mission is to help customers solve their home care needs by discovering and using Thumbtack’s platform.

About the Role

As Thumbtack strives to build a branded destination for home management services, we need to meet new customers where they are. The Growth Marketing, SEM Specialist will support Thumbtack’s efforts to capture customer demand for local services, while working with Analytics to calculate lifetime value targets, partnering with Engineering to build data pipelines that support bid automation and new tools for ad creation at scale, and collaborating with the larger Growth Marketing team to build effective full-funnel marketing programs.

Responsibilities

• Execute amp; improve Thumbtack’s paid search strategy, identifying new opportunities for customer and pro growth
• Manage, optimize, and grow the SEM program across Google and Microsoft, adhering to KPIs
• Develop experimentation roadmap for ad copy, keywords, bidding and more
• Partner with cross-functional data science, analytics, and engineering teams to build automation and scalable tools
• Own the tracking, attribution, and measurement of performance metrics (iROAS, incrementality, lift, etc.) using a combination of in-house and third-party data

What you'll need

If you don't think you meet all of the criteria below but still are interested in the job, please apply. Nobody checks every box, and we're looking for someone excited to join the team.

• 2-5 years experience in paid digital advertising, at least 2 years hands on keywboard SEM management with a proven track record of improving and scaling ad programs with specific conversion volume and efficiency goals
• Demonstrated experience improving performance of SEM campaigns through testing, optimization, automation, and creative
• Ability to manage relationships with a large portfolio of ad vendors and partners
• Ability to define and execute on a 6-12 month roadmap with aggressive milestones
• Strong data analytics skills (pivot tables, vlookups, basic modeling)

Bonus points if you have

• Experience with mobile app acquisition (Google Universal App campaigns, Apple Search Ads)
• Experience with Search Engine Optimization (SEO)
• Experience with TROAS + LTV bidding
• Experience with other digital marketing channels
• Experience in a high growth tech company and/or two-sided marketplace app/company
• Ability to thrive in ambiguity combined with big-picture thinking and exceptional problem solving skills

For candidates living in San Francisco / Bay Area, San Jose, New York City, or Seattle metros, the expected salary range for the role is currently $99,000 - $121,000.

For candidates living in Austin, TX or Washington DC metros or in California, Massachusetts, New Jersey, or Washington states, the expected salary range for the role is currently $89,100 - $108,900.

For candidates living in all other US locations, the expected salary range for this role is currently $84,600 - $103,400. Actual offered salaries will vary and will be based on various factors, such as calibrated job level, qualifications, skills, competencies, and proficiency for the role.