Lifecycle Marketing
Team
Thumbtack is the one app you need to take care of and improve your home — from personalized guidance to AI tools and a best-in-class hiring experience. Every day in every county of the U.S., people turn to Thumbtack to complete urgent repairs, seasonal maintenance, and bigger improvements. We help homeowners know projects to do, when to do them, and who to hire from our growing community of 300,000 local service businesses. If making an impact inspires you, join us. Imagine what we’ll build together.
The Lifecycle Marketing Team at Thumbtack is dedicated to delivering personalized, data-driven experiences that engage, convert, and retain our pros and consumers. We leverage cutting-edge marketing technology and automation to create seamless, impactful journeys across channels like email, SMS, push notifications, and in-app messaging. Our team thrives on collaboration and innovation, working cross-functionally to optimize customer interactions and drive business growth. By focusing on scalability and personalization, we ensure that every message adds value, enhances the customer experience, and aligns with Thumbtack’s mission to simplify how people care for their homes.
"Thumbtack is a company with a very flat hierarchical structure. Anyone at any level can approach the leadership team with an idea."
Sujani
Director, Growth Marketing
"Thumbtack is a company with a very flat hierarchical structure. Anyone at any level can approach the leadership team with an idea."
Sujani
Director, Growth Marketing
We are looking for an individual contributor Lifecycle Marketing Manager who will support and optimize our lifecycle marketing programs. This role involves managing a range of moderate to large-scale projects. The ideal candidate will be a proactive and analytical marketer who thrives in a fast-paced environment and can work autonomously while escalating more complex challenges as needed.
In this role, you will execute and refine lifecycle marketing campaigns across email, push notifications, and in-app messaging. You will optimize message frequency and targeting, leverage experimentation to improve performance, and ensure our marketing programs provide a seamless and personalized customer experience while driving key business outcomes.
Perks & Benefits
In addition to our virtual-first model, we offer:
Recharge with PTO, in addition to 20 company-wide holidays each year, including a week-long end-of-year shutdown.
$1,000 USD/$1,400 CAD annual stipend for professional development, self care, office set-up and more. We also provide cell phone and Wi-Fi reimbursements.
All parents receive up to 12 weeks of paid parental leave, and birthing parents receive 8 additional weeks, for a total of 20 weeks of 100% paid parental leave (US & CAN).
$30,000 USD/CAD lifetime max reimbursement for family planning.
12 coaching sessions and 12 therapy sessions for yourself and your dependents. We also offer one-on-one financial guidance from a financial wellness provider.
$1,800 USD/CAD annual stipend to book a pro on Thumbtack for virtual or in-person services — anything from home care services to planning a child’s birthday party and beyond.
Perks & Benefits
In addition to our virtual-first model, we offer:
30 days of PTO (pro-rated based on start date), including a week-long, end-of-year shutdown and a 15% night shift differential.
PHP 46,000.00 annual stipend to use for professional development, self care, office set-up and more. We also provide PHP 1,500/month internet allowance.
12 coaching sessions and 12 therapy sessions for yourself and your dependents. We also offer one-on-one financial guidance from a financial wellness provider.
HMO coverage includes yourself and up to three of your dependents (two at no cost). We also cover common-law and same-sex domestic partners.
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