Lifecycle Marketing Manager

Lifecycle Marketing

Team

Location

Virtual, Philippines

Department

Marketing

Job Type

Full Time

Thumbtack helps millions of people confidently care for their homes.

Thumbtack is the one app you need to take care of and improve your home — from personalized guidance to AI tools and a best-in-class hiring experience. Every day in every county of the U.S., people turn to Thumbtack to complete urgent repairs, seasonal maintenance, and bigger improvements. We help homeowners know projects to do, when to do them, and who to hire from our growing community of 300,000 local service businesses. If making an impact inspires you, join us. Imagine what we’ll build together.

An image of roofers working on a roofAn image of a family eating breakfast in their kitchen

About the Lifecycle Marketing Team

The Lifecycle Marketing Team at Thumbtack is dedicated to delivering personalized, data-driven experiences that engage, convert, and retain our pros and consumers. We leverage cutting-edge marketing technology and automation to create seamless, impactful journeys across channels like email, SMS, push notifications, and in-app messaging. Our team thrives on collaboration and innovation, working cross-functionally to optimize customer interactions and drive business growth. By focusing on scalability and personalization, we ensure that every message adds value, enhances the customer experience, and aligns with Thumbtack’s mission to simplify how people care for their homes.

Sujani - Marketing
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Hear from
Sujani
https://res.cloudinary.com/dkhxbhhgg/video/upload/v1741030680/Marketing_Sujani_b8dwna.mp4
Director, Growth Marketing
Sujani

"Thumbtack is a company with a very flat hierarchical structure. Anyone at any level can approach the leadership team with an idea."

Sujani

Director, Growth Marketing

"Thumbtack is a company with a very flat hierarchical structure. Anyone at any level can approach the leadership team with an idea."

Sujani

Director, Growth Marketing

About the Role

We are looking for an individual contributor Lifecycle Marketing Manager who will support and optimize our lifecycle marketing programs. This role involves managing a range of moderate to large-scale projects. The ideal candidate will be a proactive and analytical marketer who thrives in a fast-paced environment and can work autonomously while escalating more complex challenges as needed.

In this role, you will execute and refine lifecycle marketing campaigns across email, push notifications, and in-app messaging. You will optimize message frequency and targeting, leverage experimentation to improve performance, and ensure our marketing programs provide a seamless and personalized customer experience while driving key business outcomes.

What you’ll do

  • Manage and optimize lifecycle marketing programs across email, push, and in-app messaging.
  • Execute A/B tests and experimentation to improve campaign performance and customer engagement.
  • Analyze campaign performance metrics, identify trends, and provide actionable insights to refine messaging, timing, and targeting.
  • Support the development and refinement of campaign ideas, working closely with creative and technical teams.
  • Implement audience segmentation strategies to personalize customer journeys.
  • Deploy and optimize campaigns with limited guidance, proactively identifying inefficiencies and improving processes.
  • Contribute to lifecycle marketing strategy discussions and support campaign planning and execution.
  • Review dashboards, summarize results, and use data to inform decision-making and strategy adjustments.
  • Manage small projects or process improvements, proactively anticipating challenges and taking ownership of deliverables.
  • Collaborate effectively with cross-functional partners, providing updates and engaging professionally in discussions.

In order to be successful, you must bring

  • 3-5 years of experience in Lifecycle Marketing, CRM, or related marketing roles.
  • Hands-on experience managing lifecycle campaigns, including email, push, and in-app messaging.
  • Strong understanding of audience segmentation, personalization, and lifecycle marketing best practices.
  • Experience running A/B tests and using data-driven insights to optimize campaigns.
  • Strong analytical skills, with the ability to interpret campaign performance metrics and recommend optimizations.
  • Ability to manage multiple projects and deadlines in a fast-paced, collaborative environment.
  • Proactive problem-solver with attention to detail and a continuous improvement mindset.
  • Strong communication skills, with the ability to present insights and recommendations clearly to stakeholders.
Apply for this role

Thumbtack by the numbers

$600B+
opportunity in Thumbtack’s market home services
4M
customers in past 12 months
85M+
projects started on Thumbtack
12M+
5-star reviews
$3.2B
valuation (as of June 2021)
Apply for this role

Perks & Benefits

Supporting you at work and beyond

In addition to our virtual-first model, we offer:

Paid time off

Recharge with PTO, in addition to 20 company-wide holidays each year, including a week-long end-of-year shutdown.

Remote work stipend and reimbursements

$1,000 USD/$1,400 CAD annual stipend for professional development, self care, office set-up and more. We also provide cell phone and Wi-Fi reimbursements.

Support for parents and caregivers

All parents receive up to 12 weeks of paid parental leave, and birthing parents receive 8 additional weeks, for a total of 20 weeks of 100% paid parental leave (US & CAN).

Family formation benefits

$30,000 USD/CAD lifetime max reimbursement for family planning.

Mental health and financial coaching

12 coaching sessions and 12 therapy sessions for yourself and your dependents. We also offer one-on-one financial guidance from a financial wellness provider.

Thumbtack Bucks

$1,800 USD/CAD annual stipend to book a pro on Thumbtack for virtual or in-person services — anything from home care services to planning a child’s birthday party and beyond.

An image of employees working on a team building exercise at a recent Thumbtack eventAn image of employees doing yoga together

Perks & Benefits

Supporting you at work and beyond

In addition to our virtual-first model, we offer:

Paid time off

30 days of PTO (pro-rated based on start date), including a week-long, end-of-year shutdown and a 15% night shift differential.

Remote work stipend and internet allowance

PHP 46,000.00 annual stipend to use for professional development, self care, office set-up and more. We also provide PHP 1,500/month internet allowance.

Mental health and financial coaching

12 coaching sessions and 12 therapy sessions for yourself and your dependents. We also offer one-on-one financial guidance from a financial wellness provider.

Inclusive healthcare

HMO coverage includes yourself and up to three of your dependents (two at no cost). We also cover common-law and same-sex domestic partners.

An image of employees embracing after a team building exerciseAn image of employees at a recent Thumbtack event

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