Product Marketing Manager I
Thumbtack helps millions of people confidently care for their homes.
Thumbtack is the one app you need to take care of and improve your home — from personalized guidance to AI tools and a best-in-class hiring experience. Every day in every county of the U.S., people turn to Thumbtack to complete urgent repairs, seasonal maintenance, and bigger improvements. We help homeowners know projects to do, when to do them, and who to hire from our growing community of 300,000 local service businesses. If making an impact inspires you, join us. Imagine what we’ll build together.
About the Product Marketing Team
We’re a team of product marketers that are responsible for making Thumbtack known, trusted and loved by our pros and customers. We leverage strategic insights to influence the product roadmap, develop impactful programs to drive retention, and launch multi-channel campaigns to boost engagement. Partnering closely with product managers, designers, and customer-facing teams, we ensure Thumbtack delivers a market-leading experience that meets the evolving needs of our pros and customers.
"Thumbtack is a company with a very flat hierarchical structure. Anyone at any level can approach the leadership team with an idea."
Sujani
Director, Growth Marketing
"Thumbtack is a company with a very flat hierarchical structure. Anyone at any level can approach the leadership team with an idea."
Sujani
Director, Growth Marketing
About the Role
As a Product Marketing Associate supporting our Pro Programs, you’ll work to deeply understand our pros to help design programs that recognize, motivate and retain them. You’ll lead projects like regularly interacting with our community, creating a schedule of campaigns and content that engages our pros, and compiling insights from feedback sessions to guide what we build next.
What you’ll do
- Own day-to-day management of our pro programs including responding to feedback and engaging with pros in our community, partnering with our Pro Advisory Board, and executing initiatives that foster trust and loyalty
- Build a community content strategy and calendar to educate, engage and motivate pros to stay on Thumbtack
- Partner directly with our Pro Advisory Board, leading quarterly meetings and gathering their feedback, engaging with them, and helping to recruit future advisory board classes
- Manage and optimize pro programs marketing campaigns, including outlining briefs, QAing communications, and developing new campaign ideas
- Analyze campaign performance metrics, identify trends and and provide actionable insights to refine messaging, timing, and targeting
- Contribute to pro programs strategy discussions, helping to shape their direction
- Suggest process improvements to make programs more efficient and scalable
- Collaborate effectively with cross-functional partners to ensure seamless execution of our programs.
In order to be successful, you must bring
- 2-4 years of relevant work experience in product or program marketing, community management or engagement or a related marketing role
- Experience and comfort with interfacing directly with clients
- Experience building compelling briefs and working with marketing automation platforms
- Deep customer empathy and curiosity to understand and champion the needs and motivations of our pros
- A self-starter who is able to take full ownership of initiatives and drive them to completion
- A strong communicator and collaborator, who is skilled at working with others and presenting insights and recommendations to others
- Ability to manage multiple projects and deadlines in a fast-paced, collaborative environment.
- Amenability to work PST hours
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Perks & Benefits
Supporting you at work and beyond
In addition to our virtual-first model, we offer:
Recharge with PTO, in addition to 20 company-wide holidays each year, including a week-long end-of-year shutdown.
$1,000 USD/$1,400 CAD annual stipend for professional development, self care, office set-up and more. We also provide cell phone and Wi-Fi reimbursements.
All parents receive up to 12 weeks of paid parental leave, and birthing parents receive 8 additional weeks, for a total of 20 weeks of 100% paid parental leave (US & CAN).
$30,000 USD/CAD lifetime max reimbursement for family planning.
12 coaching sessions and 12 therapy sessions for yourself and your dependents. We also offer one-on-one financial guidance from a financial wellness provider.
$1,800 USD/CAD annual stipend to book a pro on Thumbtack for virtual or in-person services — anything from home care services to planning a child’s birthday party and beyond.
Perks & Benefits
Supporting you at work and beyond
In addition to our virtual-first model, we offer:
30 days of PTO (pro-rated based on start date), including a week-long, end-of-year shutdown and a 15% night shift differential.
PHP 46,600.00 annual stipend to use for professional development, self care, office set-up and more. We also provide PHP 1,500/month internet allowance.
12 coaching sessions and 12 therapy sessions for yourself and your dependents. We also offer one-on-one financial guidance from a financial wellness provider.
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HMO coverage includes yourself and up to three of your dependents (two at no cost). We also cover common-law and same-sex domestic partners.
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