Growth Marketing Manager, Paid Social

About the Team

We're a data-driven, highly collaborative team focused on driving sustainable customer growth across paid and organic channels. We combine performance rigor with creative experimentation to unlock meaningful contribution and deliver against Thumbtack’s mission of helping homeowners and home professionals accomplish more.

About the Role

We’re looking for a strategic and hands-on Growth Marketing Manager responsible for driving core performance and scaling Thumbtack’s Paid Social program. This role will manage high-impact paid campaigns and contribute to the growth of key channels including Meta, YouTube, TikTok, Pinterest, Reddit, and others. They will lead best-in-class operations, combining sharp execution with cross-functional collaboration and a strong understanding of how social contributes to the broader growth strategy.

The ideal candidate brings deep expertise in Paid Social, spanning campaign management, measurement, targeting, creative, and testing. They are a strong operator and creative problem solver who consistently elevates both strategic thinking and channel performance.

What you'll do

• Manage and efficiently scale Thumbtack’s Paid Social campaigns across platforms like Meta, YouTube, TikTok, Pinterest, and Reddit—driving incremental customer growth, while balancing positive contribution.
• Responsible for in-house campaign management and optimizations—including budget pacing, bid optimization, creative iteration, audience segmentation, and platform best practices.
• Build and implement Paid Social testing roadmaps with XFN partners, driving a continuous test-and-learn approach across audiences, creative, and platforms.
• Identify and execute opportunities for channel expansion and scaling newer platforms.
• Responsible for tracking, QA, reporting, and measurement for Paid Social, partnering with internal and third-party tools to ensure confidence in results.
• Partner closely with analytics, product, and marketing tech teams to build automated tools for audience workflows, creative decisioning, campaign builds, and reporting.
  
• Collaborate with Brand and Creative teams to develop and iterate thumb-stopping, performance-driven creative that also advances Thumbtack’s brand narrative.
• Partner with external agency and platform relationships - pushing for innovation, unlocking new opportunities, and ensuring Thumbtack remains on the leading edge of social marketing.

In order to be successful, you must bring

• 6+ years of experience managing, scaling, and evolving paid social programs.
• Proven success directly managing complex Paid Social campaigns and optimizations, including dynamic ads and AB tests.
• Deep platform and technical expertise in Meta, TikTok, Pinterest, and emerging social platforms (dynamic ads, CAPI, etc).
• Strong analytical chops - experience with Excel/Google Sheets (pivot tables, lookups) and hands-on exposure to incrementality, A/B testing, lift testing, and attribution frameworks.
• Demonstrated ability to manage multi-million dollar budgets with efficiency and strategic rigor.
• Confident communicator with proven experience collaborating with multiple cross-functional partners.
• Comfort in a fast-paced, high-stakes growth org - with a bias for action, experimentation, and results.

Expected salary ranges

• For candidates living in Ontario and British Columbia, the expected salary range for the role is currently $97,800.00 - $126,500.00.

Actual offered salaries will vary and will be based on various factors, such as calibrated job level, qualifications, skills, competencies, and proficiency for the role.

Note: Thumbtack uses AI tools to support our resume screening process. However, our Recruiting team’s expertise and judgment guide hiring decisions.